Posted: Oct 31, 2012 9:00 AM
 
A new study reveals that women are logging onto Facebook much more than men. But you might be surprised to find that connecting with friends is not the reason why we're obsessed with this social media monster.

The results are in

Harris Interactive conducted an online survey of 2,037 adults (18 and older) from July 13 through July 17 of this year. Conducted on behalf of MyLife.com, the 2012 Connecting and Communicating Online: State of Social Media survey findings revealed women are far more addicted to the social media giant Facebook than their male counterparts… in addition to other findings.

Stats of social media

Twenty-one percent of females log in two or three times a day...

According to the results, 95 percent of women surveyed belong to Facebook versus 6 percent of men surveyed. In addition, 67 percent of those women log onto Facebook at least once a day, while only 54 percent of males do the same.

Women beat out the men again when it comes to how often they log on: 21 percent of females log in two or three times a day while only 15 percent of men admitted to logging on that same number of times per day. A mere 13 percent of females only log onto Facebook once a week, while 20 percent of men surveyed do the same.

What are we missing?

Many women say they love Facebook for its ability to help us reconnect with old friends or update distant family members with new happenings and photos. However, there seems to be much more to the Facebook phenomena. It turns out that instead of making us feel connected, women are logging onto Facebook out of a fear of missing out (FOMO).

Twenty-five percent of women log onto Facebook and social networking profiles before they check the inbox of their email accounts.

The findings revealed that 65 percent of women (versus 59 percent of men) check Facebook and other social media outlets because "they don't want to miss news, an important event or status update." Social media even outranks our emails. According to the survey, 25 percent of women log onto Facebook and social networking profiles before they check the inbox of their email accounts.

Men reign supreme on — gasp — Pinterest

Twenty-three percent of men are actually the ones sharing on Pinterest versus just 10 percent of women.

Though much has been made of Pinterest in the world of women (and rightfully so, as 44 percent of women use the site for consumption purposes), it turns out that 23 percent of men are actually the ones sharing on Pinterest versus just 10 percent of women. Men take to Twitter about the same amount as women, but just 54 percent of women check the site only once a week, versus 67 percent of men.

Women take the lead again when it comes to viewing videos on YouTube (68 percent of women versus 52 percent of men surveyed use the site for viewing).

SHARE WITH US^ Do you use Facebook to connect or simply to ensure you don't miss out? Leave us a comment below!

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